As a central value to Nora Swimwear, the blog will be used weekly to feature and celebrate women who are doing something they are proud of.
This week is Amber, who's brand is inspired by her love for positivity and dreaming big.
Who are you and where are you from?
My name is Amber and I grew up on Canada’s east coast. I went to school for business and more specifically marketing and then worked in advertising for a couple years. It really allowed me to be both creative and strategic in order to help brands grow. I always knew I wanted to grow my own brand and I’ve recently moved to Toronto and left my full time agency day to make that happen!
Tell us about your brand
My brand was inspired by my lifestyle. I’ve always tried to be kind, to be positive, to dream big, work hard, and prioritize health. I wanted to create a brand that embodied all of these things and was a reflection of who I was to the core. It was my way of creating something that could combine all the things I’m passionate about and share that with the world in order to inspire positive change.
What is something most people don't know about your brand?
One thing no one really knows is the story behind the brand’s journey and the rocky path it took – only a couple months into launching the brand, someone broke into my house and destroyed/trashed/stole everything. That would be traumatizing for anybody but if you’ve ever worked on a start up you can understand how devastating that really is. camera equipment, inventory, laptops, designs, everything gone overnight, not to mention the psychological and emotional impact something like that has on you.
I remember standing in my house beside an officer at 2am and we were both just starring at the destruction, when something caught our eyes at the same time. One of the “BE KIND” tanks was peaking through the mess and seeing that was one of those moments where you don’t know whether to laugh or cry at the irony – it was the king of moment that gives you goosebumps. At that moment I decided to not let this negative experience hold me back – I still believed kindness existed, because it physically did in that moment.
After taking some time off I knew I wanted to bring the brand back so I’ve recently re-launched the line with more strength and passion than ever.
What is some advice you could give to women wanting to start their own company?
Just start. I know that sounds oversimplified but the reality is I hear SO MANY women talk about wanting to create something that never do. And I get it - It’s terrifying, its unpredictable, it makes you vulnerable, it’s a rollercoaster, and it takes guts. BUT working on something you created from scratch, that you put everything into will be the most rewarding experience. If you feel like you aren’t satisfied with what you’re doing or your work isn’t something you’re passionate about and you want to create, then do that. You are likely feeling that way for a reason and you are meant to do more and be more, so follow that gut feeling! I would also tell you to have a crystal clear vision of where you want to take your company. This helps when things are tough; you can refer to this vision and it will help refuel you. Lastly, I would tell you to surround yourself with people who believe in you and lift you higher. It’s easy to have doubts and feel unsure when starting your own company but having a strong vision and surrounding yourself with people that believe in you will keep you going and keep you grounded amidst the chaos. It won’t be easy but it will definitely be worth it.
So much. Lots of things are in the works and I don’t want to give too much away but there will definitely be a focus on a more aggressive content creation schedule, specifically with YouTube content (www.youtube.com/amaniamber). I want to start creating 1-2 videos weekly that reflect the lifestyle and topics this brand embodies. In terms of tangible product – neon signage with inspiring quotes for home décor is something currently being explored.
This is a tough one... This is going to be a lengthy answer compared to the brevity of the question but I have to say I didn’t fully understand the true meaning of being an animal lover till I went vegan a few months ago. After really educating myself on just what animals go through I was in shock and heart broken – I truly believe if everyone knew the facts there is no way we would continue supporting these industries. It would be easy for me to say my favorite animal is a cute little puppy or a beautiful elephant but really all animals are my favorite. I think they should all be treated equally instead of this societal hierarchy we’ve created where some animals are treated as commodities while others are treated with love and kindness.
This is such a simple recipe but SO good – every day for breakfast I blend 4 bananas with 4 dates and it’s the sweetest most filling drink that leaves me energized all morning!
Favorite nora bikini!?
Such a tough call – I’m obsessed with the marble and sophistication of Luna and I love the simplicity of Stella and how flattering it is. Ultimately, Gigi stole my heart with it’s subtle cut outs and the shade of pink is absolutely perfect!
Favorite accessory/clothing to pair with your nora swim...
I love wearing jewelry at the beach or pool side! I feel like it used to be weird to see but it’s becoming the norm and I love that. My favorites right now are more delicate pieces; body chains and dainty necklaces are a must. Bolder pieces like ankle cuffs or chucky bangles and rings can also add so much to the look if I’m feeling more edgy!
the nora team