Empowering women is what we're all about.

As a central value to Nora Swimwear, the blog is used to feature and celebrate women who are doing something they are proud of. 

Jayne Cooke

Jayne Cooke


As a central value to Nora Swimwear, the blog is used to feature and celebrate women who are doing something they are proud of. 

This week is Jayne Cooke, who created a brand that not only resonates with cottage lovers, but gives back in a big way. 

Tell us about yourself.

I’m a 21 year old born and raised in Mississauga, Ontario, and currently wrapping up the 4th year of my Commerce degree with minor in Law, Politics and Society at McGill University in Montreal. 

What is Cotty Bound?

Cotty Bound is a unique e-commerce apparel company founded in the summer of 2016 that aims to truly embody the Canadian experience of cottaging. We offer a wide range of comfortable and casual apparel for both men and women. Whether you’re actually heading to a cottage for the weekend, going camping, or even just relaxing at a local park, the Cotty Bound logo signifies that you’re off the clock. 

What made you want to start a business of your own?

I think there’s something so special about the whole process of creation and innovation in entrepreneurship that I’ve always wanted to be a part of. On top of that, I have this passion for perpetual learning that sitting in a classroom just wasn’t satisfying. I’ve spent considerable time hearing lectures and reading literature on the ins and outs of business operations, but actually getting your feet wet in the process of owning a business opens your eyes up to an entirely different world. That’s really what drove me to want to get involved in a start-up.

What is something that is special about Cotty Bound?

At Cotty Bound, we really want our customers to both look great and feel like they’re truly making a difference.

With that in mind, we have guaranteed to donate our entire first year of profits (yes, you read that correctly) to a local animal rescue shelter, Speaking of Dogs. I am confident that we can help make an impact in ending the cruelty, abandonment, mistreatment and homelessness of man’s best friend.

Where do you get your inspiration from?

Our customers! Amazing ideas are always coming in as feedback from our customers, which lets me know when something needs to be tweaked or added. We try to keep lines of communication very open with anyone and everyone who interacts with Cotty Bound online largely for this reason. Aside from that, I really love the simplicity and philanthropic business model of Peace Collective and take a lot of inspiration from how they run their operations. It’s really cool to see a Canadian company stay down to earth and true to their mission as they grow, and I really respect that about them.

Tell us something unique about yourself.

I started downhill skiing when I was 3 years old, and downhill raced for 8 years.

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Best advice for starting a company?

Don’t be scared and just do it! If you have an idea, run with it and see where it takes you. You will face challenges and you will get frustrated and it absolutely won’t work out the way you expect it to, but the obstacles and the constant adaptation are arguably the most valuable part of the whole process. Don’t let them slow you down, use them to push yourself forward. 


Your favourite season:

Cottage season.

Your favourite fall drink:

I’m going to stay loyal to my iced coffee until the first snow fall. Guaranteed. 

Your favourite Nora Swim:

I love the clean look of marble, and I think the Luna would look killer with a tan. It’s a unique take on the classic white bikini.

Your favourite accessory:

Blue Jays baseball hat. 



the nora team
Catherine Millen

Catherine Millen

Kyal Legend

Kyal Legend